Pre-Conference Workshops

October 12

Workshops take place at Seattle University. Each workshop runs approximately (2) hours. Cost is $99 per workshop for conference registrants, or $199 for non-registrants

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8:30am Workshop #1: DESIGNED TO ADAPT – HOW TO TAKE CONTROL WHEN THE RULES CHANGE

Workshop Leader: John Kenagy, M.D. (Kenagy & Associates)

The Time to Chose is Now: How to Take Control When the Rules Change
The rules of the game have changed. Thriving in 21st Century healthcare requires providing much more and better care at continually lower cost. That challenge is your opportunity. It’s your choice.
Specifically, in this workshop you will learn:
  • Why historically successful organizational structures, strategies, methods and mindsets always slow or stop the development of new adaptive choices. “It’s almost impossible…”
  • How high performance innovators adapt and thrive by rapidly making choices that the rest don’t. “It’s not Best Practice….”
  • What you can do to rapidly develop new, real-time, adaptive capacity in your organization. “Designed to adapt is a choice…”.
Who Should Attend:
  • Executives and managers (C-suite to frontline)
  • Clinical leaders
  • Staff and Physicians with organizational interests or responsibilities in healthcare and related industries
  • Anyone with an interest in learning how successful innovators make different and more effective choices
For more on how Dr. Kenagy applies the principles of Adaptive Design to improving the safety, quality, efficiency, and responsiveness of healthcare delivery, read Designed to Adapt: Choosing to Make Choices or visit Kenagy Associates.

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11:30am Workshop #2: BEHAVIORAL ECONOMICS MEETS HEALTHCARE

Workshop Leader: Tom Weakland (PricewaterhouseCoopers)

Irrational consumer decisions needlessly cost the healthcare industry billions of dollars every year. Imagine the potential for savings if we could impact these behaviors, even just a little bit.  Tom Weakland, PwC’s healthcare enterprise strategy leader, will explore how behavioral economics–a combination of economics and psychology–can explain irrational decision–making processes, help individuals make better decisions, and help us reshape the healthcare landscape. Already, behavioral economics principles are driving innovative health insurers to increase network utilization, and medical practices are testing new ways of getting patients to comply with their treatment protocols.
Specifically, the workshop will include the following;
  • Overview of Behavioral Economics (BE) principals
  • Applicability of BE to healthcare industry
  • Group breakouts to discuss the application of BE principals to specific challenges
  • Reconvene to share BE perspectives and solutions
Who Should Attend:
  • Sales and Marketing Executives
  • Product and Solution Design Executives
  • Behavioral Health Executives
  • Customer Channel Executives
  • Anyone interested in the imperative for positive behavior change in healthcare

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2:30pm Workshop #3: THE USER EXPERIENCE PERSPECTIVE: HOW GAMIFICATION CAN CHANGE BEHAVIORS

Workshop Leader: Arna Ionescu, BSE, MS (Proteus Biomedical)

Getting into the hearts of minds of consumers to prompt specific choices can be done: look at Starbucks who changed the way we drink coffee or United Airlines who keeps people in their planes even as they cut services. Both these companies change behaviors with gamificiation. Gamification is not about playing games. Games are fun and entertaining, but gamification is when we apply the principles used in games to everyday life.
Specifically, the workshop will include the following;
  • Gamification principles you can leverage in your health care solutions.
  • When and how to apply gamification principles based on user needs and contexts.
  • Effective examples of gamification used in the real world
Who Should Attend:
  • Anyone creating solutions for consumers that are intended to change behaviors
  • Anyone interested in learning more about the hot trend of gamification
  • Anyone interested in how user experience teams approach health care challenges

(register … )