2011Speaker Bios


John Kenagy, M.D., M.P.A, Sc.D., FACS
Kenagy & Associates
Longview, Washington
Dr. Kenagy knows healthcare as a physician, health care executive, Harvard Business School Visiting Scholar, and, most importantly, as a patient, once critically injured with a broken neck.  He is the author of Designed to Adapt: Leading Healthcare in Challenging Times and Will Disruptive Innovation Cure Healthcare?, named 2011 Book of the Year in healthcare management Forbes Magazine described Dr. Kenagy as “the man who would save healthcare.”   After receiving his M.D. with distinction from the University of Nebraska Medical School, he trained in General and Vascular Surgery at the University of Washington and is a Fellow of the American College of Surgeons with board certification in General and Vascular Surgery. Dr. Kenagy has been chief of surgery, chief of staff, and regional vice president for business development with PeaceHealth, a multi-state healthcare delivery system. Searching for organizational answers beyond “try harder,” he earned a management degree from Harvard University’s Kennedy School and was appointed a Visiting Scholar at Harvard Business School from 1998—2002. Dr. Kenagy’s Harvard research and teaching focused on innovative companies who excelled when others failed to adapt and change. He founded Kenagy & Associates, LLC to bring these capabilities to healthcare, using Adaptive Design to get the patient exactly what they need at continually lower costs.Agenda Session – Opening Keynote: Designed to Adapt (October 12)
David H. Freedman
Journalist & Author
Boston, Massachusetts
Mr. Freedman has been covering science, business and technology for 30 years.  He is a contributing editor at Inc. magazine, and has recently been writing about medicine and obesity for The Atlantic and Scientific American. Mr. Freedman’s recent work is How to Fix the Obesity Crisis, The Triumph of New Age Medicine, and Brain Control. He writes the “Tech Support” channel on the The New York Times’ You’re the Boss Blog.  Mr. Freedman’s most recent book is WRONG, about why experts usually end up misleading us.  He is also the author (or co-author) of A Perfect Mess (why a bit of messiness and disorganization can be good things), Brainmakers and At Large.  He has written for many magazines, including Newsweek, The Harvard Business Review, Discover, Wired, Fast Company and MIT’s Technology Review.  His blog is Making Sense of Medicine & Obesity.Agenda Session – Morning Keynote: Forces Driving Need for Change (October 13)
Victor J. Strecher, Ph.D, M.P.H
University of Michigan
Ann Arbor, Michigan
Dr. Strecher is Professor in the Schools of Public Health and Medicine at University of Michigan, from which he graduated with an M.P.H. and Ph.D. in Health Behavior & Health Education. After positions at University of North Carolina, he returned to University of Michigan, where he became Professor of Health Behavior & Health Education, Director of Cancer Prevention and Control in the University of Michigan’s Comprehensive Cancer Center and founded the Center for Health Communications Research. In 1998, Dr. Strecher founded HealthMedia Inc., a company that disseminates digital health coaching interventions for health promotion and disease management. In October, 2008, HealthMedia Inc. was purchased by Johnson & Johnson as their initial investment in the area of wellness and prevention.  Dr. Strecher remains active in HealthMedia, Inc. and is a strategic executive consultant for Johnson & Johnson. Dr. Strecher’s academic interests include research of interventions for health promotion, disease prevention and disease management.  He has published over 100 journal articles and has been a leading investigator on over $45 million in grant-funded research studies. In 2009 Dr. Strecher gave a powerful talk about changing human behavior at TEDMED 2009.Agenda Session – Afternoon Keynote: Building Scalability and Sustainability (October 13)
Jane Brock, M.D., M.S.P.H.
Colorado Foundation for Medical Care
Englewood, Colorado
Dr. Brock is the Chief Medical Officer for the Colorado Foundation for Medical Care (CFMC), the Medicare Quality Improvement Organization (QIO) for Colorado. She spent 25 years in clinical practice in urgent care and occupational medicine.  Dr. Brock received her MD from The University of Kansas and her MSPH and Preventive Medicine training from The University of Colorado.  She is currently serving as the chief medical officer for the Care Transitions QIO Support Contractor. The Care Transitions theme is a 3-year project funded by the Centers for Medicare and Medicaid Services (CMS) which aims to improve the quality of care transitions and to reduce 30-day readmissions among Medicare beneficiaries residing in 14 communities, including Seattle’s neighbor to north, Whatcom County.  Dr. Brock recently co-authored a report on the high-quality, relatively low-cost health care delivered in Grand Junction, Colorado, a model healthcare community.Agenda Session – Enablers and Opportunities: Policy (October 13)
Karen J. Calfas, Ph.D.
University of California, San Diego & San Diego State University
San Diego, California
Dr. Calfas is the Assistant Vice Chancellor of Student Wellness at the University of California, San Diego and is program faculty in the Joint Doctoral Program in clinical psychology at UC San Diego and San Diego State University.  A clinical psychologist, her specialty is in behavioral medicine. She completed her training at UCSD/SDSU and Brown University School of Medicine.  Her researchfocuses on how people make health related lifestyle changes and specifically how this occurs among college students and primary care patients.  In addition, Dr. Calfas also directed a health promotion and behavioral medicine department within a primary care setting.  She has been co-investigator on many NIH funded studies and has authored over 100 articles, book chapters and abstracts.Agenda Session – What’s Needed (October 13)
Paul Ciechanowski, M.D.
University of Washington, Group Health & SamePage
Seattle, WA
Dr. Ciechanowski is associate professor of psychiatry and behavioral sciences at the University of Washington and an affiliate investigator at Group Health Research Institute in Seattle. He also directs the training institute at the Center for Healthcare Improvement for Addictions, Mental Illness and Medically Vulnerable Populations at Harborview Medical Center, which is part of UW Medicine. Dr. Ciechanowski is founder and CEO of Samepage, an educational company dedicated to improving health-care communications for patients and for providers.  Before joining the UW, he practiced family medicine in Canada. This experience led him to pursue further studies on the psychiatric aspects of diabetes and other chronic medical illnesses, particularly in the areas of health care communication, treatment adherence, and health care utilization and cost analyses.Agenda Session – Interventions-What’s Working, What’s Not & Bright Spots (October 13)
Jan English-Lueck, Ph.D.
San Jose State University & Institute for the Future
San Jose, California
Dr. J.A. English Lueck is an anthropologist, the Associate Dean of the College of Social Sciences at San Jose State University, and a research affiliate at the Institute for the Future. With the Institute for the Future English-Lueck has explored the social context of health and well-being from the consumers’ perspectives. English-Lueck has written ethnographies about California’s alternative healers and China’s scientists. She is the author of several books on Silicon Valley including Cultures@SiliconValley, winner of the American Anthropological Association’s 2006 Diana Forsythe Prize for the anthropology of science and technology, Busier than Ever! Why American Families can’t Slow Down (with Charles Darrah and James Freeman), and Being and Well-being: Health and the Working Bodies of Silicon Valley.Agenda Session – Interventions-What’s Working, What’s Not & Bright Spots (October 13)
Barbara Forss
LadyBugs Foundation & Patient Advisor/Advocate
Bellingham, Washington
Ms. Forss has been hospitalized over 50 times, mostly for treatment for a rare, hereditary bleeding disorder, Factor VII Deficiency.  These patient experiences help her to help others learn to improve their own patient experience.  In 1998, she founded the first national support group for women with bleeding disorders, and is now the Executive Director for the LadyBugs Foundation, a non-profit serving the bleeding disorders community. In 2003, Ms. Forsse began volunteering at her local hospital, PeaceHealth St. Joseph Medical Center, as a Patient Representative.  Currently, she is a Patient Advisor on the Whatcom Region’s Joint Quality Committee and the system’s Medication Safety Oversight Team.  Barb has also presented extensively on Patients as Partners in health care.  She’s now helping pilot a role as Patient Advocate, which involves rounding with new patients and explaining how to navigate the hospital experience. Through education and information,  Barb believes that a patient can become empowered to be part of their medical family and health care teams, and that this will improve their own patient experience.Agenda Session – Interventions-What’s Working, What’s Not and Bright Spots (October 13)
Tracy Gaudet, M.D.
Veteran Health Administration (VHA)
Washington, D.C.
Dr. Gaudet is Director, VHA Office of Patient-Centered Care and Cultural Transformation (PCCCT). The goal of the PCCCT is to transform VA medical facilities to patient-centered cultures by capturing innovation in the field, aligning and coordinating ongoing initiatives, and demonstrating and deploying new models of care. Prior to joining the VHA, she was the executive director of Duke Integrative Medicine and assistant professor of obstetrics and gynecology at Duke University Medical Center in Durham, N.C. Prior to her work at Duke, Dr. Gaudet was the founding executive director of the University of Arizona Program in Integrative Medicine, helping to design the country’s first comprehensive curriculum in this new field. She is the author of Consciously Female, a book on integrative medicine and women’s health, and Body, Soul and Baby.Agenda Session – What’s Needed (October 13)
Marilyn Guthrie
Recreational Equipment Inc. (REI)
Seattle, WA
Ms. Guthrie is responsible for the oversight and management of all traditional and non-traditional benefits, recognition, leave and absence management, and work/life programs at REI. Prior to joining REI, Marilyn was manager of health promotion at WaMu (now part of JP Morgan Chase) where she helped design and drive enterprise-wide strategic health management initiatives for the organization. While at WaMu, she was responsible for the design and implementation of an integrated and comprehensive Health Advocate program for which the company received national recognition by the National Business Group on Health. Over the span of her professional career, Marilyn has held a variety of senior management positions in diverse venues—including EAP, work/life, and health care organizations—where she has honed her expertise and passion related to consumer and employee engagement strategies.Agenda Session – Interventions – What’s Working, What’s Not and Bright Spots (October 13)
Rodney Hart, R.N., COHN
ODS Health Plans
Portland, Oregon
Mr. Hart is Manager Health Promotion & Wellness at ODS Health Plan. Prior to ODS, he was Manager Health Care Services, Wellness Consulting & Health Coaching at The Regence Group; during his tenure at Regence he also provided oversight for Workplace Safety & Employee Wellness.  Mr. Hart also played pivotal roles in transforming the enterprise proposition for health promotion and occupational services at top tier organizations including Xerox and Chase Manhattan Bank.Agenda Session – Interventions-What’s Working, What’s Not and Bright Spots (October 13)
Arna Ionescu, B.S.E, M.S.
Proteus Biomedical
San Francisco, California
Arna Ionescu identifies as an Interaction Designer. She is the Head of User Experience at Proteus Biomedical, where she leads a team that is translating Proteus’ intelligent medicine technology into effective solutions that seamlessly integrate into consumers’ lives and help people better manage their health via meaningful information and novel motivational mechanisms. Prior, Ms. Ionescu spent seven years at global design and innovation firm IDEO where she founded and built IDEO’s Connected Health domain. Ms. Ionescu worked with clients across all areas of health care, including medical device makers, pharmaceutical companies, insurers and health care providers, to develop products and services that leverage technology to facilitate health care delivery. Along with publishing and speaking regularly on design for health care, Ms. Ionescu teaches design at Stanford University and California College of Art. She holds a master’s in Computer Science/Human Computer Interaction from Stanford and a bachelor’s in Computer Science, with a minor in Modern Dance, from Princeton University.Workshop – The User Experience Perspective (October 13)
Holly Jimison, Ph.D.
Oregon Health & Sciences University
Portland, Oregon
Dr. Jimison is an Associate Professor of Medical Informatics and Clinical Epidemiology at Oregon Health & Science University. She teaches courses in Consumer Health Informatics and Ethics, Legal, and Social Issues in Medical Informatics. She received her doctorate in Medical Information Sciences from Stanford University, with dissertation work on using computer decision models to tailor patient education materials. Her research interests include technology for successful aging, home health monitoring, user models for adaptive interfaces for consumer health information, and cognitive monitoring through computer interactions.Agenda Session – What’s Needed (October 13)
Dolores (Dodi) Kelleher, M.S., M.P.H.
Safeway, Inc.
San Francisco, California
Dr. Kelleher has been the Director of Health and Wellness Initiatives for Corporate Benefits at Safeway Inc. since 2009. She is responsible for leading design initiatives for wellness and health plan programs as well insuring clinical quality and adherence to best practices for existing benefits.  Prior to joining Safeway, Dr. Kelleher spent over 14 years at OptumHealth Behavioral Solutions. During her tenure, she was responsible for the clinical design, implementation and operation of specialty behavioral programs, ensuring integrated service delivery with other benefits and services, including prevention, primary care, disability and disease management. Dr. Kelleher earned a Masters in Health and Medical Sciences from the University of California, Berkeley and a Doctor of Mental Health from the University of California, San Francisco.Agenda Session – Interventions-What’s Working, What’s Not and Bright Spots (October 13)
Michael Kim
Kairos Labs
Seattle, Washington
Mr. Kim is CEO & Founder of Kairos Labs, a gaming studio developing mobile “behavior-change games”, games that improve your life through Behavior-Change Psychology and Behavioral Economics. It’s first venture is called “Livn’ It”, a mobile habit development platform.  He is also the founder of The Habit Design Meetup, a national association of habit design professionals & practitioners.  Prior to Kairos, Mr. Kim was a senior product executive at Microsoft and AT&T and helped lead the launches of XBox LIVE Marketplace, Surface, Microsoft’s first consumer venture incubator, .NET Services (a precursor to Apple’s iCloud), MSN Mobile, bCentral, Interactive TV, and AT&T Broadband.  He also designed and managed Microsoft’s first Innovation Management Council.  Mr. Kim holds Masters & Bachelors degrees from Harvard & Yale Universities. Twitter: @michaelbkim, @kairoslabs, @habitdesign.Agenda Session – Enablers and Opportunities: Behavior-Change Gaming & Habit Design (October 13)
Neema Moraveji, Ph.D. Candidate
Calming Technology Lab at Stanford University
Palo Alto, California
Mr. Moraveji directs the Calming Technology Lab as a Ph.D. candidate at Stanford University.  There, he developed ‘peripheral paced respiration’ and ‘breathcasting’, methods of influencing respiratory behavior while users are engaged in other tasks. With BJ Fogg, he recently taught “Behavior design: Using technology to create calming habits” course in the Computer Science department. Prior to Stanford, he was a researcher with Microsoft Research Asia in Beijing, where he invented Microsoft Mouse Mischief and a number of other patents and publications.  He received his B.S. in Computer Science from University of Maryland at College Park and his Masters from the HCII at Carnegie Mellon University. www.Moraveji.org and www.CalmingTechnology.orgAgenda Session – Enablers and Opportunities: Calming Technology (October 13)
Margaret (Margie) Morris, Ph.D.
Intel Corp.
Portland, Oregon
Dr. Morris is a clinical psychologist and senior researcher who specializes in health technology innovation. Margie studies psychosocial needs associated with health, combining methods from clinical psychology, ethnography, and participatory design.  She developed embedded assessment, an approach to early detection that integrates just-in-time coaching with prevention and unobtrusive monitoring.  Dr. Morris’ projects include new feedback tools for older adults contending with loneliness, Facebook applications for behavior change, and mobile phone applications that bring psychotherapy into everyday life.  She completed her Ph.D. in Clinical Psychology at the University of New Mexico, followed by a postdoctoral fellowship at Stanford University. Prior to joining Intel in 2002, Dr. Morris studied technology adoption in the Experience Modeling group at Sapient.Agenda Session – Enablers and Opportunities: Momentary Assessment & Intervention Via Mobile (October 13)
Myra Muramoto, M.D., M.P.H.
University of Arizona
Tucson, Arizona
Ms. Muramoto is Professor of Family & Community Medicine, and Professor of Public Health at the University of Arizona. She is a practicing family physician for the University of Arizona Health Network where she is the founding Director of the Tobacco-Free Living Program and founding co-Director the Clinical Weight Loss Program for severe obesity. Dr. Muramoto is also a translational researcher experienced with a wide range of research settings and special populations. She has conducted studies in healthcare, community, public health, and international health settings. Her research has addressed a number of special populations including: medically compromised, change-resistant smokers; Latinos, American Indians and rural African Americans; adolescents; low-income pregnant women and families; military personnel; and practitioners of complementary and alternative medicine. Dr. Muramoto’s research has been sponsored by the National Institutes of Health, the Robert Wood Johnson Foundation, Centers for Disease Control Foundation, state government and multiple industry sponsors. Much of her research focuses on use of technology and activation of social networks to promote healthy behaviors and improve health outcomes.Agenda Session – What’s Needed (October 13)
Marc Pierson, M.D.
Bellingham, Washington
Dr. Pierson is Vice President of Clinical Information & Quality for PeaceHealth St. Joseph Medical Center in Bellingham, WA. Practiced in emergency medicine, he has been a leader and developer of a series of successful community wide programs, including Pursuing Perfection, which led to the development of community based, patient-centric personal health record (Shared Care Plan), and served as inspiration for the creation of Microsoft’s HealthVault and WA State Health Record Banking initiatives.Agenda Session – What’s Needed (October 13)
David Reeves
Quantified Self Seattle & Limeade
Seattle, Washington
Mr. Reeves leads product management at Limeade, a social wellness service helping companies like REI and Intuit build happy, healthy, high performance workforces. In addition, he co-organizes the Seattle Quantified Self meetup. Before Limeade, he helped found and led product management at QuickBase, acquired by Intuit.Agenda Session – Interventions-What’s Working, What’s Not and Bright Spots (October 13)
Steven M. Schwartz, Ph.D.
HealthMedia (Johnson & Johnson)
Ann Arbor, Michigan
Dr. Schwartz leads internal and external research projects and studies, develops proposals, provides scientific guidance to program development staff, and sets the company’s scientific and product development agenda. He also holds a position as an adjunct research investigator with the University of Michigan Healthcare System. Most recently, he was the director of research at the Oakwood Healthcare System and was an adjunct lecturer for the University of Michigan-Dearborn Department of Behavioral Sciences. Dr. Schwartz received his bachelor of arts in general psychology from Wayne State University, an M.A. in experimental psychology from the College of William and Mary, and a Ph.D. in clinical/health psychology from Virginia Commonwealth University.Agenda Session – What’s Needed (October 13)
Andrew Sofield
PricewaterhouseCoopers (PwC)
Chicago, Illinois
Andy Sofield is a Director in PwC’s Health Industries Advisory practice and Enterprise Strategy profile. He also leads the firm’s Channel Strategy Team. He has more than thirteen years of experience as a strategy, operations and change management consultant in the healthcare and financial services industries. Throughout his career, Andy also has gained extensive international experience having lived, worked, or traveled in more than 50 countries on six continents. In 2007 he helped open Diamond’s office in India. Andy joined PwC through its acquisition of Diamond Consultants, where he was a Principal in the firm’s Healthcare practice. Andy also was a Manager with Accenture’s financial services industry group. In 2007-2008 Andy took a leave from Diamond to start the Los Angeles office of ZS Associates, a premier sales and marketing strategy consultancy. Andy also performed an MBA internship in the strategy and business development group of a Fortune 20 healthcare company. Andy earned an MBA from Northwestern‘s Kellogg School, and was a visiting scholar at the Sasin School of Management in Bangkok. He also holds a BS from Cornell University in applied economics and management, and performed an international exchange at the University of Oxford in corporate strategy and international economics.Workshop – Behavioral Economics Meets Healthcare (October 12)
Tom Weakland
PricewaterhouseCoopers (PwC)
Chicago, Illinois
Mr. Weakland is a Principal with PwC’s Health Industries group and co-leads the firm’s Healthcare Enterprise Strategy practice. He counsels senior business and IT executives in developing and implementing business and technology strategies that are focused on operational excellence and business efficiency. Mr. Weakland has over 20 years of experience in helping organizations develop, manage, and extract significant benefits from the better alignment of business strategy and technology. He is considered a leading authority on behavioral economics, information strategy and strategic sourcing, and has widely spoken and been quoted in many publications on these topics. His recent work includes helping health insurance and pharmaceutical organizations to analyze and segment their customer bases to better understand decision making processes from economic and behavioral points of view and to create channels, solutions and product offerings that are aligned with better choices and healthier behaviors.Workshop – Behavioral Economics Meets Healthcare(October 12)

Agenda Session – What’s Needed (October 13)

Susan Zbikowski, M.S., Ph.D.
Alere Wellbeing
Seattle, Washington
Dr. Zbikowski is Vice President, Clinical and Behavioral Sciences at Alere Wellbeing (formerly Free & Clear) and Affiliate Investigator at Group Health Cooperative. Free & Clear was spun out of Group Health Cooperative in 1999 and acquired by Alere in 2007.  Her research areas include: Health improvement research, behavioral medicine, treatment adherence and engagement, using technology to improve health. Prior to Free & Clear/Alere, Dr. Zbikowski was an Affiliate Investigator at Group Health Cooperative.  She completed her M.S. and Ph.D. in Psychology at Memphis University and received a B.A. in Psychobiology from Wellesley College.Agenda Session – Interventions-What’s Working, What’s Needed and Bright Spots (October 13)